The Perfect Blend of Comfort & Elegance
Retirement Unlimited, Incorporated (RUI) was founded in 1982 by Virginia entrepreneurs and lifelong friends Horace Fralin and Elbert Waldron. Inspired by a shared commitment to exceptional service and enriched lifestyles for seniors, they created a new kind of senior living experience — one defined by meaningful programming, elegant environments, and personalized support.
Now in its third generation of family leadership, RUI continues to honor that original vision. Every community is built on the same foundation of compassion, innovation, and excellence — delivering the lifestyles our residents have earned and deserve.
Discover how RUI can make a difference in your life or the life of someone you love.
Our Mission:
To Deliver a Lifestyle Our Residents Have Earned & Deserve
Giving Back
Community is at the heart of everything we do. Through our #RUIGivesBack initiative, The Hidenwood partners with local organizations to make a meaningful impact, including the Peninsula Walk to End Alzheimer’s, Peninsula Foodbank, and Toys for Tots.
RUI Core Values
Guiding our care, enriching your life. Everything we do is based on our values:
- Integrity Is Key
- No Detail Is Too Small
- Take Responsibility
- Earn Trust Each & Every Day
- Genuine Care & Concern
- Respect & Value Individuality
- Inspire Growth & Purpose for Life
- Take Responsibility
- You Are Important
Experience The Hidenwood
Discover a welcoming community where care, connection, and comfort come together. Embrace community living in a place that holds a tradition of excellence. Let us welcome you to The Hidenwood—a place you’ll be proud to call home.
WHAT PEOPLE ARE SAYING
“Mom has adjusted remarkably well to her move to The Hidenwood! Initially, she
was very worried about leaving her home, but we recognized that she needed the
additional support and care. The Hidenwood came highly recommended, and I can
see why after Mom has been a resident for just over a month. The attention to detail
demonstrated by the team, from the director down, is commendable. We are very
pleased with our decision to move Mom into The Hidenwood.”
B.B., The Hidenwood Family Member
“Living at The Hidenwood has been an incredible experience! It’s a lively and
welcoming community with excellent amenities and a dedicated staff who ensure
everything runs smoothly. I’ve also formed lifelong friendships with neighbors,
which makes it feel even more like home. Every aspect of living here meets my
needs and brings me joy – I couldn’t ask for a better place to call home!”
L.B., The Hidenwood Resident
“We love the Inspiritás Neighborhood at The Hidenwood! From the moment you
walk into the community, you are greeted by friendly staff and extraordinary
caregivers in Inspiritás! We are pleased all the way around!”
C.B., The Hidenwood Family Member
Enriching Comfort & Support
Enriching Life Through
Signature Programs
Let us help you continue the life you love with our host of RUI Signature Programs.
Book a Tour of The Hidenwood
All featured photos highlight real RUI residents, team members, and the everyday moments that make our communities feel like home. Get in touch to experience it for yourself — this could be you, too.
ALL RUI COMMUNITIES
